I reside in Dehradun, a  picturesque city nestled in the Himalayan foothills. Growing up, I cherished the lush forests, green tea estates, and diverse flora and fauna. However, the rapid population growth and construction of the past two decades have led to the disappearance of many species, including birds and animals, and the extinction of several rivers. Fueled by this, I established Fibres India—an endeavor focused on sustainability awareness and eco-friendly product offerings, aiming to mitigate the environmental impact and raise consciousness about sustainability.